Kusadama Enterprises was tasked with helping Lightbox NYC improve their digital strategy. As a relatively new events space, Lightbox required SEO (search engine optimization) to drive visitors and build awareness, but it also required a solid content and UX strategy, to ensure they attracted the right visitors, and to ensure those visitors moved through the sales funnel.
We recommended a “Mini Digital Strategy” vs simply focusing on SEO. We are not simply interested in driving “unqualified” traffic to your site, we want to ensure clients get targeted visitors, who ideally, want to buy. In order to ensure we were generating leads (and the right leads) for Lightbox, we started with research into the keywords and trends of their current audience, as well as social media insights. Our subsequent recommendations for the content marketing and user experience were based in a solid foundation–which will help ensure business goals are met.
Website UX & SEO Strategy
Blog, Social Media & Email Marketing Strategy
Because our work is proprietary, we won’t show screenshots or actual wireframe work. But the above is an example of the quick layout suggestions we recommended for the primary navigation, “hero” (main content on a page), and other content needs per page.
The meta data
One of the most important aspects of SEO is the meta description, located on each page. Many SEO consultants will provide descriptions that help the search engines categorize a page on your site. Kusadama writes our descriptions to not only ensure the search engines properly index your pages–but encourages visitors to click the links when searching. Our work starts with a deep analysis of keyword trends and audience behavior for your space.