Kusadama Enterprises was sub-contracted through Tractor, a design agency tasked with creating the Website for Years of Living Dangerously. This showtime TV program provided documentary-style education about climate change. What makes the show unique is that each episode’s host was a well-known celebrity, such as Matt Damon and Jessica Alba.
We wanted to support the Showtime television series by truly engaging the audience before, during, and after the show. To do that, we needed to identify the most compelling content. We worked with the YEARS team to determine precisely what content the audience would crave, and we provided recommendations on every single piece of content. Read our blog about YEARS here.
We highlighted the creators and executive producers of the show to establish credibility, and drive traffic.
We created a page for each celebrity correspondent, filled with quotes and the reason he or she felt passionate about climate change.