Optimizing Customer Experiences Online
B2B Ecommerce Optimization
Kusadama Enterprises, Inc. has worked with NRG Energy, Inc on both their enterprise and consumer Website experiences.
Working directly with NRG, Kusadama helped optimize the User Interface, Content Strategy, and overall experience for the C&I account experience. Our work involved deep data analytics review and assessment, wireframes, the creation of a focus group questionnaire for large clients, as well as features, functionality, and content recommendations.
Our enterprise recommendations were built to improve customer experience and retention. Our work was designed to reduce calls to the call center, and account management time by optimizing the online account services.
Consumer User Experience Optimization
With our partners, Grey, we led the Content Strategy for the Reliant.com Website redesign as well as the C&I enterprise experience. Our work involved:
- Determining optimal content themes and overall strategic goals
- Creating Content Matrixes to identify, prioritize, and focus all content
- Creating developer guidelines to address technical functionality of personalized content behavior
Check out the redesign at Reliant.com!