Content Marketing is all the rage right now. We can help you manage all that content.
Our approach is to first determine what content you actually need–and how much of it is required. We look at your customer data and analytics to give you solid insights and strategic recommendations on what to do with all of your content. We also create what we call “Tactical Strategies”–everything from the subheads and taglines we recommend, to what you should post where, when, and how. Finally, we help you operationalize that content–by creating editorial calendars, helping with content distribution, and content creation.
Here’s some examples of our services:
- Competitive Insight: We deep-dive into what your competitors are churning out in terms of content, and we’ll pull as many analytics as we can. We then recommend solid content & digital strategy to ensure you get the advantage. We helped Cisco create a solid thought-leadership and blog strategy to get more ears, eyeballs, and dollars from their targeted audiences with a detailed competitive content analysis.
- Full Content Strategy: We work closely with your team to develop an online communication plan, content goals, and content themes–the types of content we recommend for you online. We then create the uber Content Matrix (it’s the only kind of matrix you get from someone whose done this for 15 years!). In it, we detail exactly what content goes where, how, why, and how often. Our Content Matrixes have made developers swoon, which is generally hard to do. It’s a roadmap for you and your team that is built on solid strategy.
- Email Marketing and/or Blog Strategy: We help companies create or optimize their email marketing and blog efforts, by examining your analytics, goals, and customer feedback. We then craft recommendations that help drive awareness, conversions, and revenue.
How can we help you?