Find Your Digital North Star

We Craft Innovative Roadmaps for Digital Strategy Success

Kusadama is a digital marketing & strategy consultancy. We specialize in digital positioning, content strategy, and ux strategy to drive demand.

We start by defining a digital North Star: a guiding set of principles that anchor digital efforts in a solid foundation.

These digital principles enable us to unlock personalized digital communication and experiences across the customer journey.

Entrepreneurs with Fortune 500+ Startup + Agency Experience

As former entrepreneurs, we approach our digital strategy work with an eye for innovation and impact. 

We have helped 68 of the Fortune 500 increase revenue, lead generation, and customer lifetime value.

We particularly excel at “complicated content”–addressing the complex interactive needs for pharmaceutical and healthcare, b2b, and enterprise ecommerce companies.

Digital Strategy

Establish a solid digital strategy, complete with a strategic narrative, kpis, and foundational pillars.

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Content Strategy

Build thought leadership and drive engagement with personalized content strategy.

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UX Strategy

Optimize your user experience across the full customer journey with UX strategy.

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Featured Case Studies

Read more about how our digital strategy and marketing helps clients such as Johnson & Johnson, NRG Energy, and IBM attract and convert target audiences.

The Story of the “Kusadama”

The logo of our founders’ prior ecommerce startup was an origami called a “Kusadama.” Origamis blend creativity with structure.

To us, the Kusadama represents the marriage of technology and art.

It complements our approach to digital, which blends data-driven analytics with sociology, communications, and user heuristics.