Scaling a Confidential Longevity Supplement Company into a Category Leader

GTM FOR CPG

Scaling a Confidential Longevity Supplement Company into a Category Leader

This was one of our favorite product to date that we actually got to test drive by consuming! We can confirm this is an incredible product that we are honored to have supported.

Consumer Products Goods Industry

Longevity, Healthspan, Preventative Health

Business Model

DTC, Subscription, Strategic Partnerships Distribution

Status

Confidential, stealth

HOW We HELPED

The Mission

This confidential longevity supplement company was founded with a clear mission: to redefine aging through science backed supplementation and preventative health. While the product formulation and scientific intent were strong, the business lacked the strategic infrastructure required to scale.

They had a compelling vision, but their story, growth strategy, and revenue model were not yet aligned. The company partnered with Kusadama to transform their brand, business model, and growth trajectory.

Our Work Included:

• Longevity category positioning and brand narrative
• Growth strategy and go to market roadmap
• Conversion optimization and funnel strategy
• Traffic and lead quality optimization
• Strategic partnership and alliance development
• Subscription model redesign and optimization
• Pitch deck creation for investor readiness
• Financial model development and revenue forecasting
• Monthly subscription plan restructuring
• Market credibility and investor positioning

Venture Readiness

We built the company’s investor pitch deck and institutional grade financial model, including a redesigned monthly subscription program engineered for predictable revenue, improved retention, and increased customer lifetime value.

Content Platform

Crafted the messaging, content, and blog strategy to position the brand as a scalable longevity platform with the strategy, infrastructure, and credibility required to lead in the healthspan category. Created an AI-driven CMS to automate content delivery.

Cash Flow Stability

We rebuilt the company’s monthly subscription model to support long term retention, stronger unit economics, and predictable recurring revenue. We then helped design a simpler and more compelling purchase experience and ecommerce flow.

Numbers

Key Results

Increase in Subscriptions

Churn Reduction

Learn more

Our Impact

Specific Deliverables for Investors

• Investor pitch deck
• Financial model with CAC, LTV, ROI, and unit economics
• Subscription based revenue forecasting
• Scalable growth projections
• Capital deployment strategy

All KPIS

• +62% increase in monthly subscription revenue
• +57% increase in subscription CLTV
• +49% improvement in retention
• -38% reduction in subscription churn
• Improved cash flow stability
• Stronger valuation positioning

Strategic Partnerships & Credibility

• 12 new strategic partnerships across longevity, healthcare, and wellness
• 5 enterprise alliances with clinics and health platforms
• 3 co branded collaborations
• Increased credibility within longevity and preventative health ecosystems

Market Visibility Metrics

• +59% increase in Crunchbase profile views
• +47% increase in investor searches
• +33% increase in inbound partnership inquiries

Traffic and Lead Quality

• +83% increase in qualified organic traffic
• +67% increase in high intent paid traffic
• +58% increase in marketing qualified leads
• -44% reduction in low quality traffic

Funnel and Conversion Optimization

• +54% increase in site wide conversion rate
• +72% improvement in lead to customer conversion
• +39% increase in checkout completion rate
• +46% increase in landing page conversion

Revenue and Growth

• +62% increase in monthly recurring revenue (MRR)
• +41% increase in average order value (AOV)
• +28% increase in subscription adoption

Kusadama helped this amazing company build a business designed to scale, retain customers, attract partners, and support long term value creation.

Scaling a Confidential Longevity Supplement Company into a Category Leader