About

About

About
Kusadama

Kusadama is a brand strategy and storytelling studio that transforms complexity into clarity. 

We help brands define their voice, purpose, and distinction with our unique Brand Alchemy methodology.
 
Founded by Julie Elaine Brown, a serial founder and 0–1 growth strategist with deep expertise in storytelling, Kusadama partners with purpose-driven companies reshaping health, technology, and culture. 

We combine hands-on strategy, deep narrative craft, and entrepreneurial experience to help brands stand out with distinction.

Learn More About Julie

Since 2013

Our History​

How it all started

15 years ago, Julie noticed a gap between consultancies recommending multi-million dollar transformations, and boutique design agencies who lacked precision and performance marketing. A founder by background, Julie helps organizations focus on the ideas that create lasting impact.

Blog/Case Studies

Services

Our
Belief

In an age of AI-generated content and homogenized messaging, most brands risk blending into the noise.

Our Team

Kusadama operates as a collective of senior-level strategists, writers, and creative partners. Each project is built with intention, bringing together expertise in brand architecture, content systems, positioning, and market storytelling. We work quietly and collaboratively, taking on a select number of engagements each year.

Our Name

Our name is inspired by the kusudama, a sphere in Japanese tradition formed from many folded pieces of paper. It symbolizes unity, transformation, and the beauty of bringing together separate elements into one clear whole. The essence of our work is creating cohesion from complexity.

Our Clients

We specialize in “complicated content” such as pharma, healthcare, energy, financial, security, and other regulated verticals. We’ve also helped high tech clients, universities, ecommerce companies, and large-scale retail brands. Clients include Pfizer, Zoetis Animal Health, Johnson & Johnson, IBM, Intel, Microsoft, Apple, NRG Energy, Reliant Energy, Mn8, Goldman Sachs Renewables, Saks Fifth Avenue, Tonix Pharmaceuticals, CMOLabs, ZVD Media, and more.

Work With Us

Connect with a member of our team to learn more and see how we can help.

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