About

About

About
Kusadama

Kusadama was founded by Julie Elaine Brown, a serial entrepreneur and executive strategist with a track record of building and scaling health, wellness, and purpose-driven brands. Her experience at the intersection of growth, storytelling, and operations informs every engagement.

At the heart of Kusadama’s approach is our proprietary Brand Alchemy methodology, which turns insight into action by connecting market analysis, customer behavior, and strategic positioning.

We partner with both Fortune 100 companies and high-growth ventures to bring clarity, focus, and alignment to leadership teams. By combining founder-level ownership, AI-informed insight, and narrative strategy, Kusadama helps organizations make confident decisions, differentiate in the market, and create lasting impact.

Learn More About Julie

Since 2013

Our History​

How it all started

15 years ago, Julie saw a gap: consultancies recommending multi-million-dollar transformations and boutique agencies delivering beautiful ideas without measurable results. That’s why we help organizations focus on the strategies, stories, and actions that drive real growth, improve conversions, and create lasting impact.

Blog/Case Studies

Services

Our
Belief

In an age of AI-generated content and homogenized messaging, most brands risk blending into the noise.

Our Team

Kusadama operates as a collective of senior-level strategists, writers, and creative partners. Each project is built with intention, bringing together expertise in brand architecture, content systems, positioning, and market storytelling. We work quietly and collaboratively, taking on a select number of engagements each year.

Our Name

Our name is inspired by the kusudama, a sphere in Japanese tradition formed from many folded pieces of paper. It symbolizes unity, transformation, and the beauty of bringing together separate elements into one clear whole. The essence of our work is creating cohesion from complexity.

Our Clients

We specialize in “complicated content” such as pharma, healthcare, wellness, longevity, energy, financial, and other regulated verticals. We love working with purpose-driven brands who want to change the world!

Clients include Pfizer, Zoetis Animal Health, Johnson & Johnson, Apple, NRG Energy, Reliant Energy, Mn8, Goldman Sachs Renewables, Tonix Pharmaceuticals, CMOLabs, Reve Health, and more.

Work With Us

Connect with a member of our team to learn more and see how we can help.

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