Case Study: How Kusadama Transformed a Tech Company’s Growth Engine
B2B SaaS Needing Growth and Scalable Lead Gen
When a mid-stage B2B SaaS company came to Kusadama, they were struggling with stagnant lead quality, low conversion rates, and an underperforming product experience that wasn’t converting trial users into paying customers.
In six months, we rebuilt their growth foundation and the results were both measurable and scalable.
Lead Generation & Qualified Traffic Growth
We redesigned their full demand generation strategy and executed a content and SEO plan that targeted high-intent keywords in their category.
Qualified leads increased by 142% in four months
Cost per qualified lead decreased by 37%
Cost per Search-driven traffic to high-intent pages grew 118% lead decreased by 37%
Landing page conversion rate improved from 1.2% to 4.9%
Subscription Model & MRR Growth
The company had no reliable recurring revenue model. We built a full MRR subscription program including pricing architecture, packaging strategy, retention flows, and customer value mapping.
Results:
Introduced a three-tier subscription model that increased first-month MRR by 63%
Average revenue per user (ARPU) rose 28% within 90 days
Trial-to-paid conversions doubled from 7% to 14.6%
New onboarding flow decreased churn in the first 30 days by 22%
Product & Membership Experience Redesign
We rebuilt the product and member area to improve clarity, navigation, and perceived value.
Results:
User task completion improved by 41%
Feature adoption increased 2.3x
Engagement sessions per user increased by 34%
Support tickets dropped 29% due to clearer flows and better in-product guidance
Content Rewrite & Messaging Overhaul
Their story wasn’t resonating. We rebuilt their brand narrative, clarified their value proposition, and rewrote over 40 pages including the homepage, product pages, and sales assets.
Results:
Homepage retention increased by 52%
Time on page grew by 46%
Sales team reported a 30% reduction in messaging confusion among prospects
Organic conversions from content increased 3.4x
Total Business Impact
Across all workstreams, Kusadama drove a meaningful uplift across the company’s revenue engine:
Annualized revenue trajectory increased by 38%
Pipeline quality improved by 2.1x
Overall conversion rates increased across every stage of the funnel
The result was a complete structural upgrade to how the company attracts, converts, and retains customers.
