Case Study: Reimagining a Fortune 20 HealthTech Brand for the Future of Human Longevity
Positioning a Global Leader
Industry: Global HealthTech
Engagement: Brand Strategy, Messaging Architecture, and SEO Alignment
Duration: 6 months
The Challenge
A global Fortune 20 healthtech company long known for its clinical innovation and precision diagnostics was faced a shifting landscape. Emerging longevity startups were redefining what “health” meant, moving the conversation from disease treatment to lifespan extension.
Despite the company’s scale, its story no longer matched the evolution of its mission. The brand’s digital presence was fragmented across dozens of product divisions, its content strategy was reactive, and its positioning failed to capture the human impact of its breakthroughs.
The executive team brought in Kusadama to lead a strategic realignment to create a unified narrative that positioned the company not just as a medical technology provider, but as a global leader in the future of human vitality.
Our Approach
Kusadama’s Brand Alchemy Method began with deep analysis and discovery blending data, narrative strategy, and cultural insight.
01
Audit & Review
We conducted a comprehensive review of the brand’s digital ecosystem, including:
Messaging across 40+ web properties
SEO performance and keyword alignment
Audience sentiment analysis and competitive benchmarking
02
Positioning & Narrative
We developed a new brand story centered on empowered healthspan positioning the company as a bridge between science and possibility.
This story became the foundation for all future communications across the organization.
03
Information Architecture
We restructured their digital hierarchy and created a modular content framework that connected product-level storytelling to purpose-driven thought leadership.
04
SEO Strategy
We aligned their SEO strategy with human-centric messaging elevating high-intent keywords related to longevity, vitality, prevention, and precision health.
05
Content Strategy
Next, we created a full content strategy complete with key themes, strategic pillars, a content roadmap, and key social media channels.
06
Copywriting
We provided full copywriting services using our proprietary methodology to produce emotionally resonant pages designed to drive engagement.
The Results
Within six months:
The company’s organic traffic increased by 74%, driven by purpose-aligned content.
Brand recall among healthcare professionals rose by 28% (based on independent surveys).
Internal teams adopted a unified brand voice, enabling consistent messaging across 20 global markets.
The new positioning inspired a strategic partnership with a longevity research institute, reinforcing the brand’s commitment to the future of health.
The transformation redefined how the company saw itself. Kusadama’s work gave a Fortune 20 giant a human voice, a future-facing identity, and a message that resonated equally with scientists, investors, and everyday consumers.
Today, the company continues to expand into the longevity and personalized health spaces guided by the story that started with Kusadama.
