Case Study: Transforming a Tech Platform Into a High-Converting Growth Engine
Optimizing the Basics
A fast-growing B2B tech company partnered with Kusadama to overhaul its brand narrative, product merchandising, and user experience in order to improve conversions and create a sustainable foundation for qualified lead generation.
Despite strong demand, the company struggled with unclear messaging, inconsistent product presentation, and a leaky user journey that was suppressing revenue.
Brand Narrative Overhaul & High-Intent Content Rewrite
We rebuilt the brand narrative from the ground up, focusing on clarity, value articulation, and messaging that matched high-intent search behavior. This included a full content rewrite of key pages and sales assets, rewritten with SEO-optimized language and customer-first positioning.
Organic search traffic to high-intent pages increased 131%
Time on page improved 44%, reducing bounce across the site
Content-driven conversions increased 3.2x
Sales team reported a 28% increase in clarity during early calls
Product & Membership Merchandising Optimization
We redesigned how the company presented its product ecosystem, pricing tiers, and membership options to help users quickly understand the value of each offering and select the right plan.
Results:
Trial signups increased 78%
Tier clarity improvements drove a 2.4x lift in subscription upgrades
Checkout friction decreased, reducing drop-off by 33%
Pricing-page conversion rose from 2.1% to 5.6%
User Experience Redesign & Conversion Funnel Optimization
We rebuilt the user journey to reduce friction and guide users through the platform with clarity and ease. The redesign focused on onboarding, navigation, and actionable pathways to value.
Results:
User task completion improved 38%
Onboarding engagement increased 62%
Support tickets dropped 25% due to clearer flows
Average session engagement grew 31%
Subscription Model Implementation & Recurring Revenue Growth
Kusadama introduced a monthly recurring revenue (MRR) subscription model, enabling the company to shift from unpredictable revenue to a reliable and scalable growth foundation.
Results:
First-quarter MRR increased 57% post-launch
Trial-to-paid conversion rate doubled from 6% to 12.4%
Early churn improved by 21% due to clearer value pathways
Customer lifetime value (LTV) increased 34%
Total Business Impact
With a clearer story, a frictionless experience, and high-intent content in place, the company saw a measurable transformation across its entire growth engine.
Overall outcomes:
Qualified leads increased 148%
Pipeline quality improved 2x
Conversion rates increased across every major funnel stage
The company gained a scalable foundation for long-term growth and recurring revenue
