Kusadama Enterprises was subcontracted by ZVD Media to help Pfizer’s animal health division (now known as Zoetis) break into the digital space. This was a unique project in which our task was to create a game-changer idea for another company. We researched the animal health marketplace, digital trends, and worked closely with Pfizer to discuss their business goals and challenges.
In order to address Pfizer/Zoetis business goals, we recommended a bold approach that took advantage of the current trend for tracking fitness and wellness. We recommended a mobile app for consumers to track their pet’s health & wellness on the go–which would be the first such device for the companion pet market. Tapping into Pfizer’s extensive network of vets gave us a huge competitive advantage–very few health trackers offer the ability to connect with a health professional, or receive customized advice on the go. By working closely with the client teams (and “having” to go to Paris a few times) we were able to create a truly one-of-a-kind product.
PetDialog–the mobile app was launched in 2014 in the European market (coming soon to U.S.): Download the app today!
We helped with the UX and content strategy, recommending features pet owners could easily use on the go. Download the app today!
We recommended check-in capability, so owners could track their pet’s diet, exercise, and sleep patterns.