Client
Kusadama Enterprises was tasked with helping The University Film raise money on Indiegogo. The University is a feature documentary following the students at Singularity University from the inaugural class in 2009 to the present, directed by Matt Rutherford, the CEO and Founder of Roc Noir.
Solution
We started by creating the strategy of the types of content needed to attract awareness, and convince visitors to fund the film. Behind the Scenes clips of the film helped show the progress and build excitement and credibility. We requested a “director’s message” from the director, so that people could hear his reasons for making the film, and establish a personal connection. We wrote all of the copy for the funding page, and helped with social media and press releases.
Services
Content Strategy
Copywriting
Social Media & PR
Project highlights
The results
We surpassed the funding request of 30,000–and reached almost $100k. Our work took place over the course of just 10 days.
The director
We requested a video where the director spoke about his reason for creating the film. This helped establish a personal rapport with our audience.
The good stuff
We recommended several key pieces of content to ensure engagement & potential virality–behind the scenes was a sure bet.
